Putting Your Small Business on the Web The Peachpit Guide to Webtop Publishing
Table of Contents
Copyright
Acknowledgments
Introduction: Start Here
Putting Your Small Business on the Web
About the Author
Who Am I?
Why I Wrote This Book
How You Can Contact Me
Part I: Overview
Chapter 1. Internet Basics
Internet 101
The World Wide Web
Web Usage
Food for Thought
Chapter 2. What the Web Can-and Can't-Do for You
What the Web Can Do
What the Web Can't Do
Food for Thought
Chapter 3. What It Costs
Site Design & Construction
Site Setup & Hosting
Site Maintenance
Additional Fees & Hidden Costs
Food for Thought
Chapter 4. Web Hosting Options
ISP Web Hosting
Server Co-Location
On-Premises Server
Food for Thought
Part II: Building Your Site
Chapter 5. Site Content
The Bare Minimum
Meeting Your Objectives
Content Responsibility
Food for Thought
Chapter 6. Interface Elements & Features
Basic Elements
Form-Based Elements & Features
Other Features
Food for Thought
Chapter 7. Site & Page Design
Developing the Right Look
Effective Navigation
Food for Thought
Chapter 8. Saving Money by Doing It Yourself
Building Web Pages: An Overview
Web Authoring Tools & Techniques
Tips for Doing It Right
Food for Thought
Chapter 9. Working with a Web Designer
Finding a Web Designer
Staying In Control
Food for Thought
Part III: Going Online
Chapter 10. Uploading Your Site
All about FTP
Uploading & Updating Your Site
Food for Thought
Chapter 11. Directing Visitors to Your Site
Promoting Your Site
Getting Found
Food for Thought
Chapter 12. Maintaining Your Site
Updating Site Content & Features
Monitoring Usage
Food for Thought
Part IV: Appendixes
Appendix A. Bibliography
Appendix B. Web Sites & Pages
Examples
Resources
index
index_A
index_F
index_K
index_L
index_M
index_T
index_U
index_W